Designed a cohesive Instagram Story template suite for a local estate sale company in Athens, GA.

This project demonstrates Canva fluency, brand system development, and campaign planning for recurring promotional events. I developed the visual identity system — including color palette, typography pairing, and original illustration — to reflect the company’s soft, organic sensibility while honoring the owner’s contemporary aesthetic.

I hand-illustrated the magnolia motif and digitized it to serve as a signature visual anchor across all templates. The color palette was built from the magnolia’s natural accent tones to maintain visual cohesion: pastel lavender as the accent, light yellow as the primary field, and black for typography to ensure clarity and legibility.

Typography pairs Cooper Hewitt (structured and modern) with Homemade Apple (handwritten and human), reinforcing the blend of professionalism and warmth central to the brand.

The template system addresses a key opportunity: creating consistent, repeatable social assets for a business that relies primarily on grassroots marketing and third-party listing platforms. By introducing a defined color system, signature iconography, and structured content cadence, the brand gains recognizability without requiring new creative development for every sale.

Templates are built for quick customization — allowing the team to easily insert estate details, listing images, and direct links to estatesale.net (the primary sales platform). The system includes:

• Preview Stories

• Calendar Alert Stories

• Promotional Reminders

The format is adaptable for both Instagram and Facebook, supporting organic posting as well as paid Meta campaigns.

Top: Preview this Instagram Story sequence

Bottom: Click the image to view the ‘Calendar Alert’ Insta Stories