Wavy (@ feelwavy) Conceptual Campaign Mockups

Quick Intro

• Wavy is home to the ‘Everyday Curl Creme’, which is a curl creme geared towards men

• Positions itself to be the solution product to allow men to embrace their hair frizz-free, naturally textured hair

• A brand and product by brothers, Ariel & Eyal Booker. They are London-born & LA living with strong roots in England and the USA, where they pretty evenly split their time

• The creme is blended with over 98% natural ingredients and naturally scented with lemon, pepper, clary and geranium; it’s not heavy feeling, greasy or overly fragrant (scent is derived from beneficial essential oils which help nourish the hair); designed to replace multi-step curl routines and be easily maintained by those not wishing for a laborious hair routine; its silcone-free, paraben-free, and sulfate-free

These mockups are seasonal marketing campaigns for spring/summer and capitalize on the anticipation for the upcoming FIFA World Cup, which will be hosted in America, Canada, and Mexico in the summer of 2026. (*decks under construction atm, check back)